The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse (The Business Storybook Series)
5 Great reasons to buy from us:
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.Through the story of the NBA, you’ll learn:How to keep a dream alive when it seems like no one wants to see it come true.How a company can find their way out of a financial crisis.How presentation is the secret sauce to the success of any show.And how a company can build a loyal fanbase who will do anything to keep them on top. About the Author Rich Mintzer is an author and ghostwriter with over 70 published non-fiction books to his credit. He started with a humor book that sold 100,000 copies and kept on writing. Rich has served as an editor at Warner Books, a television writer for the Rosie O’Donnell Show and USA Up All Night, a radio writer and producer, and is currently a writer for the ghostwriting firm, Kevin Anderson & Associates. Prior to the crash he also worked as a content editor/writer for several websites. He has been an NBA basketball fan for nearly 50 years.Eric Mintzer is an avid sports fan from New York. He has covered the Knicks and Jets for Overtime Heroics, has been featured in the Northern Westchester Examiner and has assisted in sports research. He loves playing basketball as well as writing.
**We ship ONLY within the US and its territories. NO international shipping available.
Standard shipping (delivery in 3-8 business days)
$3.99 on orders from $0 - $19.99 via USPS Media Mail
$5.99 on orders from $20 - $48.99 via USPS Media Mail
Free Shipping on orders over $49 via USPS Media Mail
Customers in Puerto Rico and Hawaii, please note that Standard Shipping can take up to 21 business days.
Need your order sooner?
Express shipping (delivery in 3-5 business days)
$8.99 on orders from $0 - $19.99 via Priority Mail
$13.99 on orders from $20 - $48.99 via Priority Mail
$19.99 on orders from $49-$99.99 via Priority Mail
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Please allow 10 days for your order to arrive. You will receive a tracking number for your order via email. To keep prices low we ship via the US Postal Service. This means sometimes you have to wait a little longer to get your order but it's always worth it! |
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Returns are easy, simply contact us and send your item to our returns center for fast processing. We'll get you a replacement or refund in a snap! |
![]() |
You get a full 30 days to return your item to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you 100% of your order. |
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![]() |
Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap! |
|
![]() |
In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down. |
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We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again. |
|
![]() |
Ordering from Biblestore is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either. |
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.Through the story of the NBA, you’ll learn:How to keep a dream alive when it seems like no one wants to see it come true.How a company can find their way out of a financial crisis.How presentation is the secret sauce to the success of any show.And how a company can build a loyal fanbase who will do anything to keep them on top. About the Author Rich Mintzer is an author and ghostwriter with over 70 published non-fiction books to his credit. He started with a humor book that sold 100,000 copies and kept on writing. Rich has served as an editor at Warner Books, a television writer for the Rosie O’Donnell Show and USA Up All Night, a radio writer and producer, and is currently a writer for the ghostwriting firm, Kevin Anderson & Associates. Prior to the crash he also worked as a content editor/writer for several websites. He has been an NBA basketball fan for nearly 50 years.Eric Mintzer is an avid sports fan from New York. He has covered the Knicks and Jets for Overtime Heroics, has been featured in the Northern Westchester Examiner and has assisted in sports research. He loves playing basketball as well as writing.
**We ship ONLY within the US and its territories. NO international shipping available.
Standard shipping (delivery in 3-8 business days)
$3.99 on orders from $0 - $19.99 via USPS Media Mail
$5.99 on orders from $20 - $48.99 via USPS Media Mail
Free Shipping on orders over $49 via USPS Media Mail
Customers in Puerto Rico and Hawaii, please note that Standard Shipping can take up to 21 business days.
Need your order sooner?
Express shipping (delivery in 3-5 business days)
$8.99 on orders from $0 - $19.99 via Priority Mail
$13.99 on orders from $20 - $48.99 via Priority Mail
$19.99 on orders from $49-$99.99 via Priority Mail
![]() |
Please allow 10 days for your order to arrive. You will receive a tracking number for your order via email. To keep prices low we ship via the US Postal Service. This means sometimes you have to wait a little longer to get your order but it's always worth it! |
|
![]() |
Returns are easy, simply contact us and send your item to our returns center for fast processing. We'll get you a replacement or refund in a snap! |
![]() |
You get a full 30 days to return your item to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you 100% of your order. |
|
![]() |
Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap! |
|
![]() |
In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down. |
|
![]() |
We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again. |
|
![]() |
Ordering from Biblestore is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either. |