e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

BONUS:  Now get free Membership in the ClickMillionaires.com Internet Lifestyle Entrepreneur Coaching Forum with purchase!  The social media marketing revolution is here.  Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title features inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods for success with Facebook, Twitter, podcasting, YouTube, blogs, and more. Packed with simple money-making secrets for Web 2.0, this book provides powerful social media marketing strategies to help you profit from the next generation of business. From Publishers Weekly Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review "The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution." --Publishers Weekly "e-Riches [2.0] is an essential book for anyone who does anything on the Web... If you plan to live and work in the connected world of today and tomorrow, this would be a great place to learn the necessary etiquette, as well as the rules of success." --Life Insurance Selling "I found that Scott Fox?s e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online was a very thorough overview. Don?t let the name scare you into thinking it?s one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months." --Entrepreneur.com's Top Shelf Blog Book Description Whether you?re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: ? build a fan base around yourself, your product, and your business ? build your email list ? use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace ? energize your online copywriting skills ? pitch a news story?then be ready to convert visitors