Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

Review "David Newman has created an invaluable step-by-step guide for every CEO, executive, and entrepreneur who wants higher visibility, greater influence and more business. Reading this book will help you build your personal brand, your company brand, and your bank account."-- Dorie Clark, author of Entrepreneurial You and Stand Out and adjunct professor, Duke University's Fuqua School of Business"Do It! Speaking is the missing instruction manual to build a thriving speaking business around your expertise. If you have something to say or something to sell, David shows you exactly how to increase your impact and income."--Brian Tracy, Hall of Fame Speaker and New York Times Bestselling Author of Eat That Frog and The Science of Influence"This book is full of ideas to establish yourself as a successful speaker or grow your personal and leadership brand through speaking. David's advice is real-world and spot-on. Success sidebars from other successful speakers are a bonus. Put into practice what David teaches if you want to lead smarter, sell more, and win bigger."--Mark Sanborn, CSP, Hall of Fame Speaker, and Author of The Intention Imperative"Do It! Speaking is the CEO's handbook to speaking success. Nothing is left out, and nothing is assumed. This is the A-to-Z reference for how to dominate as a CEO who speaks."--Scott Jordan, CEO of SCOTTeVEST, Keynote Speaker, and Author of Pocket Man"Your ability to influence, engage, and command an audience is a learned skill. So is marketing, positioning, and packaging yourself and your team as experts who speak professionally. David Newman teaches you the marketing and sales secrets of paid professional speakers to help you maximize your impact and become a thought leader."-- Allison Shapira, CEO of Global Public Speaking, author of Speak with Impact, and adjunct lecturer, Harvard Kennedy School Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?In Do It! Speaking, Newman shares advice that helps you:Develop your speaking-driven revenue streams.Quickly commercialize your knowledge in today’s economy.Bolster your visibility, credibility, and bank account.Become a better messenger of your company’s message and dominate your marketplace.Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. About the Author DAVID NEWMAN, CSP, is a nationally acclaimed marketing expert who works with C-suite leaders, executives, and entrepreneurs who want to unleash the power of speaking as the ultimate marketing strategy, personal brand builder, and 1-to-many sales platform. He's the creator of the Speaker Profit Formula® seminar and mentoring program. David has worked with over 800 executives and entrepreneurs to monetize their message; his clients and audiences include 44 of the Fortune 500, including IBM, Microsoft, Oracle, QVC, Merrill Lynch, and American Express. David hosts The Speaking Show, the #1 podcast on the business of speaking. David's previous book, Do It!