Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition

Review "Salespeople who solely rely on their product to be their key differentiator will lose to those who also differentiate the buying experience. Sell Different! teaches you numerous ways to outsmart, outmaneuver, and outsell the competition. Don't just read it. Study it. Embrace it. Live it."--Verne Harnish, founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)"Lee does it again! The concepts presented in Sell Different! are gamechangers. Positioning client onboarding, effectively managing pilot programs, and proactively generating referrals are a few of my favorite takeaways. Devour this book!"--Jeb Blount, CEO of Sales Gravy and author of Virtual Selling"In Sell Different!, Lee Salz lays out successful strategies to reach elusive prospects, and fine more of your best clients, and he teaches you how to embrace virtual selling. Our global sales team implemented many of Lee's strategies, which helped us generate record sales growth."--Scott Christensen, Vice President of Global Sales, NuAire, Inc."If you want to sell your products or services at high margins, focusing on features and capabilities isn't enough. In Sell Different!, Lee Salz provides rock-solid strategies you can use to outsell competitors and win more deals. It's a must read for every sales professional!"--Jill Konrath, author of More Sales, Less Time and SNAP Selling"Sales Differentiation is one of the best and most relevant sales books in the recent era, and Lee Salz has pulled off the impossible by topping it with his new release, Sell Different!. The strategies in Sell Different! deliver precisely the tools and skills that drive results. If you want to be amongst the elite in your profession, read this book!"--Mike Jeffrey, Vice President of Sales, Paychex"Our team has come to rely on Lee to provide us with a consistent foundation and approach to winning more business while keeping the customers we have at prices we need. Sell Different! provides a fresh approach to any sales professional seriously looking to improve their results and make more money."--Michael Groerger, Vice President of Group Commercial & Specialty Sales, Blue Cross Blue Shield of Arizona Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.How do you stand out from the pack and not just land the account, but win deals at the prices you want?Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.The practical, proven strategies presented in Sell Different! include:How to defeat your toughest competitor (hint:  it’s not who you think it is)An actionable 16-phase plan to reach and engage elusive prospectsFinding more of your best clients (it’s easier than you think)Acquiring more referrals than you ever dreamed possibleVirtual selling and how to harness its potentialNeutralizing the fear of change that paralyzes buyers and kills dealsStructuring pilot programs that advance your dealsIdentifying the critical person needed to win more deals at the prices you wantSolving closing problems and fixing the real issue limiting your successDissecting and resolving the most challenging sales objection - price!What 99.999% of salespeople don’t do, but shouldExpanding account relationships to explode revenue and lock out the competitionHow to address a major flaw when comparing salespeople with professional athletesAnd much, much more