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Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

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9781400231683
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Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. 

This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim Weber became the CEO of Brooks. He was on his way to fulfilling his dream, but he faced strong headwinds. Jim was the struggling brand's fourth CEO in two years, and the staff betting pool had him lasting four months. 

A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, Jim had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to out-execute much larger brands. Brooks' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012.

In the pages of 
Running with Purpose, you will find:
  • The untold David vs. Goliath challenger brand story in which Brooks's bold strategy and unique brand positioning fueled its move from the back of the pack to lead.
  • The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
  • The six clear leadership lessons Jim has learned along his path and applies at Brooks to help managers at all levels develop into authentic leaders.
  • How Berkshire Hathaway's support and influence provided a tailwind for Brooks' business and brand to surge.
  • A riveting inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side. 


Running with Purpose is a highly engaging read with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

  • Hardcover ‏ : ‎ 304 pages
  • Item Weight ‏ : ‎ 15.8 ounces
  • Dimensions ‏ : ‎ 6.3 x 0.82 x 9.3 inches

**We ship ONLY within the US and its territories. NO international shipping available.

Standard shipping (delivery in 3-8 business days)

$3.99 on orders from $0 - $19.99 via USPS Media Mail
$5.99 on orders from $20 - $48.99 via USPS Media Mail
Free Shipping on orders over $49 via USPS Media Mail

Customers in Puerto Rico and Hawaii, please note that Standard Shipping can take up to 21 business days.

Need your order sooner?

Express shipping (delivery in 3-5 business days)

$8.99 on orders from $0 - $19.99 via Priority Mail
$13.99 on orders from $20 - $48.99 via Priority Mail

$19.99 on orders from $49-$99.99 via Priority Mail

   

Please allow 10 days for your order to arrive. You will receive a tracking number for your order via email. To keep prices low we ship via the US Postal Service. This means sometimes you have to wait a little longer to get your order but it's always worth it!

Returns are easy, simply contact us and send your item to our returns center for fast processing. We'll get you a replacement or refund in a snap!

Here are 5 more great reasons to buy from us:

so
   

You get a full 30 days to return your item to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you 100% of your order.

Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down.

We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again.

Ordering from Biblestore is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either.

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. 

This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim Weber became the CEO of Brooks. He was on his way to fulfilling his dream, but he faced strong headwinds. Jim was the struggling brand's fourth CEO in two years, and the staff betting pool had him lasting four months. 

A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, Jim had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to out-execute much larger brands. Brooks' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012.

In the pages of 
Running with Purpose, you will find:
  • The untold David vs. Goliath challenger brand story in which Brooks's bold strategy and unique brand positioning fueled its move from the back of the pack to lead.
  • The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
  • The six clear leadership lessons Jim has learned along his path and applies at Brooks to help managers at all levels develop into authentic leaders.
  • How Berkshire Hathaway's support and influence provided a tailwind for Brooks' business and brand to surge.
  • A riveting inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side. 


Running with Purpose is a highly engaging read with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

  • Hardcover ‏ : ‎ 304 pages
  • Item Weight ‏ : ‎ 15.8 ounces
  • Dimensions ‏ : ‎ 6.3 x 0.82 x 9.3 inches

**We ship ONLY within the US and its territories. NO international shipping available.

Standard shipping (delivery in 3-8 business days)

$3.99 on orders from $0 - $19.99 via USPS Media Mail
$5.99 on orders from $20 - $48.99 via USPS Media Mail
Free Shipping on orders over $49 via USPS Media Mail

Customers in Puerto Rico and Hawaii, please note that Standard Shipping can take up to 21 business days.

Need your order sooner?

Express shipping (delivery in 3-5 business days)

$8.99 on orders from $0 - $19.99 via Priority Mail
$13.99 on orders from $20 - $48.99 via Priority Mail

$19.99 on orders from $49-$99.99 via Priority Mail

   

Please allow 10 days for your order to arrive. You will receive a tracking number for your order via email. To keep prices low we ship via the US Postal Service. This means sometimes you have to wait a little longer to get your order but it's always worth it!

Returns are easy, simply contact us and send your item to our returns center for fast processing. We'll get you a replacement or refund in a snap!

Here are 5 more great reasons to buy from us:

so
   

You get a full 30 days to return your item to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you 100% of your order.

Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down.

We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again.

Ordering from Biblestore is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either.

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